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The Asylum

A collage of couture reminiscences...and hysteria.

After more than twenty years in the Industry, author and fashion insider
Simon Doonan is ready to let you in on a little secret: his peers in
this multibillion-dollar industry are just as nutty as the denizens of
your local loony bin. In The Asylum: A Collage of Couture
Reminiscences…and Hysteria, an unabashedly hilarious
collection of autobiographical essays from the creative ambassador of
Barneys New York, he tells the real-life stories of glamorous madness
and stylish insanity.

Doonan has witnessed models unable to work for fear of ghosts, gone
deep-sea fishing with a couturier pal and his jailbird companion, and
watched Anna Wintour remain perfectly calm while the ceiling
fell-literally-in the middle of Fashion Week. Once you start looking,
you’ll notice telltale signs of lunacy everywhere: style insiders see
patterns and trends in everything; they suffer from outsize personality
disorders and delusions of grandeur; and of course, they have a
predilection for theatrical makeup and artfully destroyed clothing. The
fact is, Doonan argues, no one is more suited to the asylum than the
truly die-hard fashionista-after all, eccentricity and extremism are the
foundations of great style.

“The David Sedaris of the style universe” (The Boston Globe), Doonan
gives us the scoop on the kooky, cutthroat-but always fabulous-fashion
world, and proves himself one of the most entertaining and sharp
humorists writing today.

“Simon Doonan’s hysterical first row, firsthand observations are a
must-read for fashionistas and non-fashionsitas alike.”
—Michael Kors

“The fashion world is—in a word—hysterical! Simon Doonan is the one
man who sees it and tells it like it (absurdly) is.”
—Marc Jacobs

“Simon Doonan is the Bon Qui Qui of Fashion—stirring things up and
reminding us to keep a sense of humor.”
—Alexander Wang

“In The Asylum, Simon Doonan’s comedic genius explodes out of highbrow
shoe boxes.”
—Leandra Medine, author, and blogger of The Man Repeller

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